Next big thing/ business challenge/ revolution/ evolution is/ should be reaching to Masses at Grass Root Level

Next big thing/ business challenge/ revolution/ evolution is/ should be reaching to Masses at Grass Root Level.

0. Predictions to Bihar Polls Versus Actual Results shows that not only UNO and Rulers/ Governments
but also Media have not been able to reach masses at grass root level and understand them.
1. Many predictions were ok at 2014 Loksabha polls but it failed in Bihar, may be they'll also
fail in non BJP majority states like WB, Tamilnadu, and Kerala.
2. Time and again, even sample/ data collectors also could not reach masses at grass root level.
3. Sample collected were and predictions declared also could not influence common man it seems
due to other communications that have become stronger now a days.
4. Common man is left high and dry by classes as well as media it seems.
5. Thus, next big thing/ challenge/ revolution/ evolution is/ should be reaching to Masses at Grass Root Level.

Please prove me wrong if you wish. 

Dr. Ashish Manohar Urkude, Nagpur, India, Lives on Ground