Friday, September 12, 2008

You may be a brand loyal, but, brand may or may not be loyal to you

You may be a brand loyal, but, brand may not be loyal to you

Oxford University Publication people contacted me for authoring a book. Later they rejected on the ground that my area of specialisation is not their taste of business.

Now, you see, I am been born and brought in the family who have Oxford Dictionary, and other books like 11, 12th grade/ standard books like Biology, Physics, Chemistry, .....many such publications were the norm. Readers Digest, National Geographic, Britannica Encyclopedia, Children Knowledge Bank,... were also authentic books at my all relatives and family members.

So today, I learnt my lesson.

You may be brand loyal, but, brand may or may not be loyal to you.

So what that is life.

Dearest and nearest people may or may not be your idols and icons but some hypothetical or some known or unknown leader to whom you have not experienced from near may be your idol or icon. It is different case, that the person to whom you think as your idol or icon may or may not know that a person of your name exists.

Similarly, the case could be about yourself.

It shows, that, in this vast world of uncertainty, you never know, what is in your plate next moment. Uncertainty and change of stance has become order of the day.

You may project high about your organisation but your organisation may or not be projecting your name as positively as required.

Thus, you may be brand loyal, but, brand may not be loyal to you.

We have Sony TV and other electronic items, since last 25 years or more, does it mean that Sony will be Brand Loyal to its customers, it does not know personally?

Thus, You may be a brand loyal, but, brand may not be loyal to you

coming more.

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